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CYID AND GIZ SUPPORTING TOURISM IN NIGERIA THROUGH BRANDING AND SOUVENIR PRODUCTION TRAINING

“Tourism is a lifeline for millions and advancing vaccination to protect communities and support tourism’s safe restart is critical to the recovery of jobs and generation of much-needed resources, especially in developing countries, many of which are highly dependent on international tourism.”

This statement made by UNWTO Secretary-General Zurab Pololikashvili stresses the importance of tourism globally.

According to a report, jointly presented with the UN World Tourism Organization (UNWTO), says international tourism and its intricately linked sectors suffered an estimated loss of $2.4 trillion in 2020 due to direct and indirect impacts of a plunge in international tourist arrivals. Nigeria as a developing country also taking the brunt of the huge loss despite our potentials in the global tourism industry.

Providentially, on May 17, 2021, Lagos State commissioner for tourism, arts, and culture, Uzamat Akinbile-Yussuf, revealed that the series of tourism activities of the ministry under the present administration are structured towards positioning the state as a major tourism destination in Africa, where the private sector can confidently invest their resources to advance the state’s tourism and entertainment sector.

On February 2, 2018, (4 years ago) Lagos State Government represented by Mr. Steve Ayorinde, the then State Commissioner for Tourism, Arts and Culture announced that a 10-year Tourism Master Plan for the State was underway as part of efforts to improve revenue generation and ensure that State remains the Tourism Hub of the Nation.

This was reiterated by the current commissioner, Uzamat Akinbile-Yussuf that the state is developing a tourism master plan that will serve as a pathway for the implementation of every tourism activity in the state, adding that the document would change the narrative in the state’s tourism sector and ensure uniformity of government programmes, plans and policies in the development of tourism.

If the Lagos State Government, is determined to make Lagos State the Tourism hub of the Nation and one of the top five tourism destinations in Africa, then it is high time she started implementing the Tourism Master Plan and embark on the massive promotion of its tourism products and potentials through various government-supported tourism operators and other stakeholders in the sector to take advantage of the socio-economic benefits inherent in the plan and explore areas of possible public-private partnership collaboration offering different products and exchange options in Arts and Culture.

Which is why CYID partnered with GIZ on a thirty (30) day intensive training on branding and souvenirs production for the tourism industry with provisions aimed at fostering unemployed local youths population and returning migrants into employment and enhancing their employability skills towards enabling them to make a sustainable income.

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